OVERVIEW OF DIGITAL MARKETING

MARKETING AND DIGITAL MARKETING, UNDERSTANDING MARKETING AND PROCESS

WEBSITE CREATION

UNDERSTANDING ABOUT INTERNET AND WEBSITES, HTML BASIC, CREATING WEBSITE IN WORDPRESS, DOMAIN BOOKING, SERVER & HOSTING, ONE LIVE PROJECT

SEARCH ENGINE OPTIMIZATION

INTRODUCTION OF SEO, SEARCH ENGINES AND THEIR FUNCTION, DOMAIN URL STRUCTURE, GOOGLE ANALYTICS, CANONICAL TAG, CONTENT OPTIMIZATION,

OFF PAGE OPTIMIZATION

INTRODUCTION OF OFF PAGE SEO, BACKLINKS, BACKLINKS CREATION METHOD, DIFFERENCE BETWEEN DO FOLLOW AND NO FOLLOW BACKLINKS, GOOGLE PAGE RANK, INCREASE GOOGLE PAGE RANK, WEB DIRECTORY SUBMISSIONS, SOCIAL BOOKMARKING, ARTICLE WRITING & SUBMISSION, SEARCH ENGINE SUBMISSIONS, OTHER SEO TOOLS

GOOGLE ADS & EXPRESS

UNDERSTANDING ORGANIC SEARCH RESULTS, INTRODUCTION TO GOOGLE ADS & PPC ADVERTISING, SETTING UP GOOGLE ADS ACCOUNT, CAMPAIGNS, ADGROUPS,ADS, KEYWORDS, TYPES OF ADVERTISING CAMPAIGNS-SEARCH, DISPLAY, VIDEO, DIFFERENCE BETWEEN SEARCH AND DISPLAY CAMPAIGN, UNDERSTANDING ADS ALGORITHMS, QUALITY SCORE, CTR, ENHANCED CPC, UNDERSTANDING AD-EXTENSIONS, TYPES OF AD-EXTENSIONS, ADDING AD-EXTENSION IN OUR COMPAIGN, CREATING ADGROUPS, UNDERSTANDING KEYWORDS, FINDING RELEVANT KEYWORDS, ADDING KEYWORDS IN AD-GROUP USING KEYWORD PLANNER TOOL, EXAMPLES OF TYPES OF KEYWORD, CREATING ADS, ADDING TRACKING CODE IN YOUR WEBSITE, REMARKETING,

GOOGLE ADS CERTIFICATION

ADS FUNDAMENTAL, SEARCH ADVERTISING, DISPLAY ADVERTISING, VIDEO ADVERTISING, SHOPPING ADVERTISING, MOBILE ADVERTISING

SOCIAL MEDIA MARKETING

INTRODUCTION SOCIAL MEDIA, FACEBOOK MARKETING, INSTAGRAM MARKETING, YOUTUBE MARKETING, WHATSAPP MARKETING,

GRAPHICS ANALYTIC

GOOGLE ANALYTICS, GOOGLE ANALYTICS INSIGHTS, SET UP ANALYTICS ACCOUNT, IMPORTANCE OF FUNNELS, UNDERSTANDING FILTERS AND SEGMENTS, VIEW CUSTOMIZED REPORTS, MONITORING TRAFFIC SOURCES, MONITORING TRAFFIC BEHAVIOR

E-MAIL MARKETING

DATABASE COLLECTION OF EMAIL ID'S, SERVICE PROVIDER, MAIL TEMPLATES,

ONLINE REPUTATION MANAGEMENT(ORM)

INTRODUCTION OF ONLINE REPUTATION MANAGEMENT, USE OF ONLINE REPUTATION MANAGEMENT, DEAL WITH CRITICISM ONLINE, CREATE POSITIVE BRAND IMAGE ONLINE,

ABSENCE & BLOGGING

INTRODUCTION OF ABSENSE, GET APPROVED FOR ABSENCE, COOL TRICK TO GET ABSENCE APPROVAL BY GOOGLE, INTRODUCTION BLOGGING, HOW TO WRITE BLOG, MONETIZE BLOG